Search engine optimization (SEO) is one of the fastest growing and dynamic parts of the online industry. No online business can be successful if it is not properly optimized for not just traffic but targeted traffic. The demand for professionally qualified SEO’s is at an all time high. So this leads to the question of what is SEO? The short answer is that SEO is the art and science of getting a web page ranked high on the major search engines for targeted keywords to drive traffic to that particular page.

The professional SEO course offered by Intenso Web Education in the tri city of Chandigarh, Panchkula and Mohali has been developed keeping in mind the latest SEO techniques and the recent changes in the search engine algorithms, specifically that of Google. The course follows search engine guidelines to ensure that yours or your client’s website is not caught out by the frequent algorithm changes of the search engines.

 

Who should take the Professional SEO Course?

• Students or Graduates, who want to start their own online business or want to apply for a job as a SEO.
• Web site designers or programmers, who want to enhance their qualifications to be able to provide SEO services to their clients or get a better paying job.
• Web site owners who want to do their own SEO and increase their sales by positioning their websites higher on the search engines.
• No knowledge of HTML is required to qualify for this course.
•  

What do you get when you enroll for the Professional SEO Course?

• Step by step and easy to understand course about the latest and cutting edge SEO techniques which are also search engine friendly, taught by expert faculty.
• SEO tools
• Get practical experience by working on live projects.
• Access to our upcoming exclusive SEO membership site to keep up with the latest changes and news from the SEO industry and also to network with your fellow SEO’s after the completion of the course.
• Valuable assistance and guidance for job placement.

 

The topics covered in he Professional SEO Course is as follows:

 

Module 1: Search Engine Basics.

• Learn about the top search engines.
• Search engine results pages.
• How do the search engines crawl and index the web.
• Link Building.
• Link analysis.
• Understanding PageRank.

Module 2: Keyword Strategy.

• Keyword Research.
• Keyword Placement.
• How do the search engines crawl and index the web.
• Competitive Research.
• Tools used for keyword research.

Module 3: Site Structure and Design.

• Search engine friendly site design.
• Anchor text.
• Canonicalization and Duplicate content.
• Redirects . How and when to use them
• How to improve indexing

Module 4: On Page Optimization.

• Header Requests.
• Optimizing page structure.
• Optimizing the body ( Content).
• Use of robots.txt
• Meta Tags
• Image optimization
• Creating site maps

Module 5: Link Building Concepts.

• General Directories.
• Vertical Directories.
• Creating Link Bait
• Article Syndication
• Forum and Blog Posting
• Free Classifieds
• Press Releases

Module 6: Tracking and Measuring

• Setting up and using google analytics.
• Google webmaster tools.

Course Duration : 3 months

Course Fee : Rs. 15,000/-

 

Contact us at 0172 - 4011411 or email/contact form to enroll for the Professional SEO Course and join the ever expanding and exciting search engine optimization industry.